Attendees had the opportunity to talk about ways to utilize various social media outlets for professional and organizational purposes, as well as their own personal use. Franklin spoke to the group about the importance of branding, and actively participating in the ongoing conversation being conducted in the social media world. He highlighted the uses of Facebook and Twitter, as well as developing ones personal voice through blogging.
The conversation ranged from technical discussions about the proper use of hashtags and linking, to insights on the impact that one can have as a player in the social media realm. Shai Franklin pointed out that in our increasingly digitalized world, social media is a live platform for dialogue and interaction. The members of ViZionPRO had the opportunity to pick up tips from Franklin, as well as each other, and came away with a greater grasp of the various social media tools and mechanisms available to them. Some of the ideas shared included timing ones Tweets, blog posts, and status updates in a manner tailored toward ones target audience, so as to ensure optimal viewing space in various news feeds, and thinking of Twitter as a form of a press release; a means by which to inform your followers of an event, article, or idea.
It’s clear that some of the messages shared were being taken to heart, as several participants utilized social media to Tweet about the event and share the discussion with their own social networks. Participants were also able to network with one another, and many lingered afterwards to continue the conversation.
Join us for an upcoming event! The next ViZionPRO Roundtable will be held in November. ViZionPRO will also be hosting a professional development workshop on December 7. For more information, email vizion@azm.org or visit the ViZion Professionals group on Facebook.
Ohad Knoller, Karmit Arbel
