Dan Brown, editor and founder of eJewishPhilanthropy.com joined ViZion, via video conference, and shared some important insights on the direction of social media and our role as professionals in the philanthropic world.
E-Philanthropy has become one of the main applications of the internet in the philanthropic sector. Dan discussed the challenges of keeping up with the ever-evolving world of social media, and leveraging it to best serve non-profit organizations.
The concept of a 5-10 year plan has become non-existent thanks to social media, as the field is constantly changing. However, while we recognize the vital part e-philanthropy plays these days, it is imperative for organizations to be mindful of their market and donors. Donors are more demanding today and therefore transparency is of the utmost importance. So, while social media tools are valuable for everyone, not all areas of social media work to the benefit of every organization. Social media works well to help organizations build a brand to make them more identifiable and recognizable in the over-saturated world of non-profit organizations.
Dan emphasized how crucial it is that each organization’s website should be current, keeping in mind that websites have a two year shelf life. Evolution of an organization’s website is dependent of technology. But, one way to keep your website current and utilizing it to attract donors of various ages would be to create microsites and developing content relevant to a particular age demographic.
ViZion thanks Dan Brown for taking the time to speak with this dynamic group of young professionals. This video conference is just one of the ways that ViZion is connecting and cultivating professionals in the Israel/Zionist related world. We are currently building our team. If you are interested in learning how to become more involved, contact Leor Sinai, Membership Chair, at leorsinai@gmail.com.
Ohad Knoller, Karmit Arbel
